Obviously, you can’t physically move your business close to every search request, but there is a workaround.
Optimizing those three elements is your best shot at making that happen. Google wants to show its audience the types of entities that will most likely satisfy their search requests. Distance - How far is your business from the searcher's physical location?.Reputation - How well-liked (via online reviews) is your business?.
Relevance - Does your business correspond with the search request?. They’re mostly self-explanatory, but here’s a quick breakdown of each. While there are possibly hundreds of different ranking factors, ranking high in the local SERPs basically comes down to three points: relevance, reputation, and distance. How are Rankings Determined in the Google Maps Listings? Every day, more and more people are moving their business online, so you’ll have to stay on the ball if you want to maintain your position. It’ll be a struggle to stay in that position, too. A study by Backlinko found that 42% of all searchers clicked on one of those local search results. The local 3-pack is an insanely competitive location to be in, but if you’re fortunate enough to be in the top 3, you’ll reap some great rewards. The top three results in any local search result are labeled the “local 3-pack” (or the “snack pack,” which is my personal favorite). Technically, it has to do with ranking it inside the maps section, which is local-focused. But most would probably agree that it’s less intense than optimizing a whole website.īut even Google maps SEO isn’t the same as simply ranking your website on the Google SERP. Optimizing your Google Business Listing is no easy task, and it has to be maintained on a semi-regular basis. You still have to worry about quite a bit. Local SEO factors into that, but you’re only worried about a single search engine instead of Yelp, Houzz, or whatever other platform you’re competing on. With local SEO, you have to handle citations, on-page optimization, keyword research, and website structure.įor Google maps SEO, all you’re worried about is how your listing ranks inside Google. Google maps SEO is just a component of Local SEO. Where Can You Go To Learn More About Local SEO?. How Long Does It Take to Rank on Google Maps?. Frequently Asked Questions About Google Maps Search Engine Optimization. Get (Digitally) Active In Your Community. How Can You Monitor Your Google Maps Ranking Performance?. How are Rankings Determined in the Google Maps Listings?.
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